Livability Report
MatsuyamaLivability Score
Ehime·Pop. 497,067
5-axis livability scores for Matsuyama, Ehime based on Japanese government open data. Safety, cost, convenience, welfare, and economy.
Published 2026-04-07 · Data updated 2026-10-08
Where in Japan
Overall Score
* These scores are based on statistical analysis of public data and do not represent a definitive assessment of any area. Actual livability varies depending on individual values and lifestyle.
5-axis scores
Basic Information
Population
497,067
Prefecture
Ehime
Q&A with Kai
Alex, Yuki, and Kai discuss what it's really like to live here.
This article's text predates the October 2026 data and scoring revision and is being rewritten.
Safety

Alex
How safe is Matsuyama? The Dogo Onsen city has a calm image.

Yuki
As the largest city in Shikoku, what's the crime rate?
Kai
Matsuyama's crime rate is 5.27 per 1,000 residents, with a safety score of 49.6. For Shikoku's largest city of about 511,000 people, this is a calm level. Developed as a castle town around Matsuyama Castle, the city associated with literary figures Masaoka Shiki and Natsume Soseki maintains a cultured, relaxed atmosphere in its residential areas.

Cost of Living

Alex
What are the living costs like? The cost score is 52.6.

Yuki
What are the specific land price and rent figures?
Kai
Matsuyama's average land price is 132,205 yen per square meter, with average rent at about 44,824 yen. The cost score of 52.6 reflects that despite being Shikoku's largest city, rent stays in the affordable 40,000-yen range. The compact city concept concentrates commercial and cultural facilities downtown, enabling efficient daily living.

Convenience

Alex
A convenience score of 45.9. The city has a streetcar system, right?

Yuki
What about public transit usage and commercial options?
Kai
Matsuyama's public transit rate is 5.7%, giving a convenience score of 45.9. The Iyotetsu streetcar and bus network covers the city, while Matsuyama Airport offers domestic flights to Tokyo and Osaka. Retail density is 6.74 per 1,000 residents and restaurants at 4.39. The mandarin orange-producing region's food culture adds to daily convenience.

Welfare

Alex
The welfare score is 50.2. How are healthcare and education?

Yuki
What are the specific hospital and school numbers?
Kai
Matsuyama has a medical facility density of 10.21 per 10,000 residents, with 41 hospitals and 481 clinics. Ehime University Hospital provides advanced medical care. Schools number 92, or 0.18 per 1,000 residents, giving a welfare score of 50.2. The compact urban layout concentrates medical and educational facilities, which is a distinctive advantage.

Economy

Alex
How's the economy? Is it mainly mandarin farming and tourism?

Yuki
What about income levels and population movement?
Kai
Matsuyama's taxable income per capita is about 3.30 million yen, with an economy score of 48.5. The city has a diversified economy spanning mandarin orange agriculture, chemical fiber manufacturing, tourism, and IT services (call center concentration). Net migration shows a modest outflow of 640 people (-0.13%), with Dogo Onsen serving as a key tourism-driven economic pillar.

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Detailed Data
| Indicator | Value | Year |
|---|---|---|
| Crime Rate (per 1,000) | 6.83 | 2024 |
| Avg. Land Price (¥/m²) | 95,590 | 2026 |
| Avg. Rent (¥) | 46,556 | 2023 |
| Public Transit Usage (%) | 5.7 | 2020 |
| Retail Establishments | 3,446 | 2021 |
| Retail Establishments (per 1,000) | 6.93 | 2021 |
| Restaurant Establishments | 2,245 | 2021 |
| Restaurant Establishments (per 1,000) | 4.52 | 2021 |
| Residency Rate (%, census ÷ resident register) | 100.9 | 2025 |
| Medical Facilities (per 10,000, hospitals + clinics) | 10.38 | 2023 |
| Hospitals | 41 | 2023 |
| Hospitals (per 10,000) | 0.83 | 2023 |
| Clinics | 475 | 2023 |
| Clinics (per 10,000) | 9.56 | 2023 |
| Schools (elementary + junior high + high) | 108 | 2024 |
| Schools (per 1,000) | 0.217 | 2024 |
| Schools (per habitable km²) | 0.448 | 2024 |
| Taxable Income per Capita (¥) | 3,443,202 | 2025 |
| Net Migration | -671 | 2025 |
| Net Migration Rate (%) | -0.14 | 2025 |
| Total Population | 497,067 | 2025 |
| crime_count | 3,394 | 2024 |
| crime_count_pref | 6,947 | 2025 |
| crime_rate_pref_per_1000 | 6 | 2025 |
| habitable_area_km2 | 241 | 2024 |
| resident_registry_population | 492,661 | 2026 |
Data sources
| Indicator | Source | Year | Notes |
|---|---|---|---|
| Total Population | 2025 Population CensusStatistics Bureau of Japan | 2025 | |
| Crime Rate (per 1,000) | Reported penal code offenses by municipalityEhime Prefectural Police | 2024 | Counted where offenses occur; per 1,000 uses the 2025 census population |
| Avg. Land Price (¥/m²) | Official land prices (National Land Numerical Information L01)Ministry of Land, Infrastructure, Transport and Tourism | 2026 | Residential sites only; simple average of sites |
| Avg. Rent (¥) | 2023 Housing and Land SurveyStatistics Bureau of Japan | 2023 | Monthly rent of rented housing; next survey in 2028 |
| Public Transit Usage (%) | 2020 Population Census (means of commuting)Statistics Bureau of Japan | 2020 | To be updated when the 2025 census commuting tables are published |
| Retail Establishments (per 1,000) | 2021 Economic Census for Business ActivityMIC and METI | 2021 | Next survey in 2026 |
| Restaurant Establishments (per 1,000) | 2021 Economic Census for Business ActivityMIC and METI | 2021 | Next survey in 2026 |
| Medical Facilities (per 10,000, hospitals + clinics) | Survey of Medical Institutions (System of Social and Demographic Statistics)Ministry of Health, Labour and Welfare | 2023 | Hospitals and clinics combined |
| Schools (per habitable km²) | School Basic Survey and habitable area (System of Social and Demographic Statistics)MEXT and Statistics Bureau of Japan | 2024 | Elementary, junior high and high schools per habitable km² |
| Taxable Income per Capita (¥) | Survey on municipal tax assessmentMinistry of Internal Affairs and Communications | 2025 | Taxable income per taxpayer |
| Net Migration Rate (%) | Report on Internal MigrationStatistics Bureau of Japan | 2025 | |
| Residency Rate (%, census ÷ resident register) | Census population ÷ resident register populationMinistry of Internal Affairs and Communications | 2025 | Resident register population as of January 1, 2026 |
Data years: mainly 2025 (2020–2026 by indicator)
Published 2026-04-07 · Data updated 2026-10-08